The Tonymobile, a 23-foot long, 13-foot high traveling "character-vehicle�, was designed by Prototype Source to convey the sense of fun projected by Kellogg's brand characters.
Colorful, bold representations on a fiberglass body showcase larger-than-life versions of Tony the Tiger, Toucan Sam, Dig'Em, and Snap! Crackle! and Pop!.
"The Tonymobile is more than just a fun vehicle -- it's a great opportunity to interact with your favorite Kellogg's characters," said Jenny Enochson, Kellogg Company senior director of marketing communications, “and we're thrilled to provide people throughout the nation the opportunity to meet these beloved characters."
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